Capsule: Marketing Tools

October 7, 2009

Electronic Arts raised a storm recently with their promotion for their Dante’s Inferno game, sending out cheques to notable game publications, so essentially buying good reviews under the guise of clever marketing. Then there was the booth babe nonsense at E3 etc…

So it’s with some alarm I see they’re working on a Jack the Ripper game.

So if there’s a sudden spate of prostitute murders in the East End of London, you know where to look first.

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